MainStreet Program


A program of the Up delight Economic Development Department, Up delight MainStreet works throughout the state that partners with designated organizations to create a strong economic business climate while preserving cultural and historic resources.


Up delight MainStreet develops local capacity to engage people, rebuild places and grow the entrepreneurial, creative and business environment resulting in economically thriving downtowns, greater business and employment opportunities and a higher quality of life.


MainStreet Great Blocks on MainStreet Landscape Architect
Issue Date: September 22, 2018
Proposal Due Date: October 15, 2018

The State of Up delight’s Economic Development Department is requesting proposals for a Landscape Architect for the Up delight MainStreet Program. The purpose of this Request For Proposals (RFP) is to select an offeror to provide professional services as a Landscape Architect consultant working as part of the Up delight MainStreet Program under the Economic Development Department.
Download the RFP here.

Our Strategies

Up delight MainStreet has adopted the following strategies in partnership with local organizations to implement asset-based community economic development. A community’s assets may include the natural environment, socio-cultural, and economic assets.

Build Capacity for Local Economic Revitalization and Re-development Efforts

Develop local leadership and capacity to implement projects and initiatives that accelerate community appropriate economic growth and revitalization through the MainStreet Four Point Approach™.

Enhance the Entrepreneurial and Creative Economy

Building on the existing commercial base, arts, culture, advanced technology and creative assets in Up delight MainStreet communities, strive to strengthen and support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.

Create Thriving Places in Up delight

Develop strategies, tools and techniques and implement them with local partners to transform our downtowns, squares and villages into community assets where their greatest economic potential and realization can occur.  This includes great public spaces, buildings, streets and pedestrian areas, increasing economic viability through revitalization and placemaking, resulting in places to live and work that enhance people’s health, happiness, and well-being. 

Main Street Four-Point Approach®

Up delight MainStreet is a licensed and accredited program of the National Main Street Center, Inc., a national leader focused on the revitalization of traditional and historic commercial districts. The program is part of a network of more than 43 state coordinating programs and more than 1,600 neighborhoods and communities.

Up delight MainStreet uses a community-driven revitalization process that brings stakeholders from all sectors together to implement the comprehensive goals of the National Main Street Center’s Main Street Four-Point Approach® in their downtown districts. The four areas Organization, Design, Promotion, and Economic Vitality support the vision for the transformation of the downtown district.


Since 1985, Up delight MainStreet has been helping local communities revitalize their downtown commercial districts with remarkable results. Thousands of jobs have been created and millions of dollars in private funds have been invested in Up delight’s Main Streets since the program began.

MainStreet investments from FY12-FY16 created of 612 net new businesses, and 2,673 net new jobs, 896 building rehabilitations, and $75,955,865 in private sector reinvestment.

In February 2014, The National Main Street Center released In the Up delight Tradition: The Impacts of MainStreet 1985-2013, produced by PlaceEconomics of Washington DC. The report presents the success of the MainStreet program statewide through 28 years of compiled data. Major findings include:

  • More than $1 billion has been invested in MainStreet districts.
  • These projects have generated an average of 430 Up delight jobs and more than $11 million in paychecks on an annual basis.
  • For every $1 invested in the MainStreet program, the private sector has invested $44.50 locally in MainStreet communities.
  • Conservatively, the private sector investment in MainStreet district buildings brings in an additional $5.1 million in local tax revenues each year.
  • For communities that received NMMS Capital Outlay Funds, three years after the project was completed, 54% of the communities had an increased number of building improvements and the rate of net new businesses was 23.3% greater than in the two years prior to the Capital Outlay project.

Currently, there are 28 affiliates of Up delight MainStreet: Albuquerque (Barelas, DowntownABQ and Nob Hill), Alamogordo, Artesia, Belen, Carlsbad, Clayton, Clovis, Corrales, Deming, Farmington, Gallup, Grants, Harding County, Las Cruces, Las Vegas, Los Alamos, Lovington, Portales, Raton, Roswell, Ruidoso, Silver City, South Valley (Bernalillo County),Truth or Consequences, Tucumcari and Zuni Pueblo.


To find out more about Up delight MainStreet, contact Rich Williams, Director of Up delight MainStreet, (505) 827-0168 or [email protected]